In Greece, more professional and technical firms now have a website. In the group that includes engineering consultancies and testing laboratories, the share rose from 67% in 2021 to 78% in 2025. Over the same years, the share whose website describes their services fell from 39% to 25%. More of these firms have a site while fewer of the sites say what the firm does.
What the survey found
The list comes from the Eurostat survey on ICT usage in enterprises (2025) and compares Greece with the EU average.
- 59.5% of Greek firms with 10 to 249 people had a website, against 78.5%. Only Romania and Bulgaria were lower.
- 39.2% had a website that describes their goods or services or gives price lists, against 65.9%. Only Bulgaria and Croatia were lower. In 2023 the Greek figure was 43.8%.
- 25.1% of Greek professional, scientific and technical firms (including legal, accounting, management consultancy, architecture, engineering and technical testing and analysis; 10 or more people) had a website that describes their services, against 71.2%. Yet 78.4% of them had a website.
- 48.5% of Greek manufacturers (10 or more people) had a website that describes what they make, against 66.6%.
- 40.7% of Greek firms had a website in at least two languages, against 28.5%.
Missing sites and sites that say little
The headline gap is large on its own. Four Greek firms in ten of this size have no website at all, compared with about one in five across the EU. Among those that do, many do not say what they sell.
Greek firms are ahead of the EU average on one figure. Four in ten have a site in at least two languages, against under three in ten. That suggests many sites are meant for foreign visitors, although the data cannot say whether those same sites describe the work.
If a buyer has to ask what you do, the website has already failed at its first job.
Where the shortlist gets made
Business buyers build their shortlists from what they can read before they make contact. A 2025 survey of nearly 4,000 B2B buyers, run by the sales-technology vendor 6sense, found that buyers first contacted a supplier about 60% of the way through their purchase. It also found that 94% had ranked their shortlist by preference before engaging any seller. For a firm without a large brand, the website is likely where much of that first 60% happens. A site that does not describe the work can take the firm out of the part of the decision where the shortlist is made.
The site's jobs, in order
A website for a firm of this size has three jobs, and the order matters.
- A buyer has to be able to tell within a minute whether the firm does his kind of work.
- He then needs a next step that fits where he is, whether that is something to read, something to try or a way to ask.
- That step has to work on a phone, quickly.
None of this needs a large budget. It needs the firm to write down what it does, for whom, how and with what result, in the words its buyers use. That text then goes on one page per main service. The firms that have not done it usually have the knowledge already. It lives in proposals, in presentations and in the heads of the people who sell.
The limits of the survey
Eurostat asks whether the website "provided description of goods or services, price lists". Firms that describe their services but publish no prices may have answered no, so the figure may understate how many sites describe the work. The sector figures include firms with 250 or more people. No error margins are published, so the fall from 39% to 25% in professional and technical services may be partly sampling noise. The survey says nothing about the quality of a website or about whether buyers reject firms because of it.
The Monday check
Open the firm's homepage on a phone and give it sixty seconds, as a buyer who has never heard of the firm. Write down four answers.
- what the firm does
- for which kind of client
- what proof it shows
- what the next step is
Then put the first page of the last proposal the firm sent next to it. Every claim the proposal makes that the website does not is a sentence the website is missing.
Sources
- Eurostat dataset isoc_ciweb (websites and their functions), indicators E_WEB, E_WEBACC and E_WEBLANG, enterprises with 10 to 249 persons employed, 2023 and 2025
- Eurostat dataset isoc_ciwebn2 (websites by economic activity), NACE M69 to M71 and C, enterprises with 10 or more persons employed, 2021 to 2025
- 6sense, 2025 B2B Buyer Experience Report (vendor research; nearly 4,000 buyers; minimum spend USD 25,000)
Researched and drafted with AI tools from the sources listed; reviewed and edited by Meterknot.
